top of page

News
Search


Italy’s new influencer marketing law
Solidarity-based transparency becomes a legal obligation. It also concerns creators, testimonials and agencies On 21 July 2026, Law No. 120 of 19 June 2026 entered into force, popularly known as the "Ferragni Bill" or the "Charity Bill." The measure introduces a specific regulatory framework for commercial campaigns that link the sale of products to the donation of part of the proceeds to charitable purposes. It does so with a novelty that deserves attention: it expressly ext
studiolegalelanzi
Jul 226 min read


Acquiescence by Coexistence and Serial Trademarks: The Italian Supreme Court Extends the Principle to Trademark Families
The recent judgment of the Italian Supreme Court, No. 12783 of 5 May 2026, marks an important development in trademark law because it extends the principle of acquiescence by coexistence to so-called trademark families, or serial trademarks. The significance of the decision is not merely procedural or case-specific, but systemic: the Court makes clear that a long and peaceful coexistence on the market may affect not only an individual sign, but also the distinctive core that
studiolegalelanzi
Jun 217 min read


From Dupes to Disclosure: How Legal Standards Are Reshaping Influencer Marketing
The starting point for this analysis is the article published by The Fashion Law, “From Dupes to Disclosure: How the Law Is Catching Up with Influencers” (February 11, 2026), which offers a clear overview of the evolving regulatory landscape surrounding dupe culture and the growing role of influencers in shaping consumer choices. The article highlights how the promotion of “dupe” products—low‑cost alternatives to luxury goods—is drawing the attention of European and U.S. regu
studiolegalelanzi
Mar 14 min read


Recovering a Commercial Claim in the Fashion Supply Chain: An Operational Guide
The fashion supply chain is a complex ecosystem: fabric manufacturers, workshops, subcontractors, brands, distributors, showrooms, retailers. In this context, a commercial claim is not just an accounting entry—it is the fuel that keeps the entire system running. When a client fails to pay, the whole production cycle risks grinding to a halt. This is why it is essential to understand how to pursue judicial debt recovery, combining fast-track tools, protective strategies, and i
studiolegalelanzi
Feb 255 min read
bottom of page